Body Language

The some of the most intriguing concepts are often stemmed from the simplest of ideas and Amandine Alessandra, a British graphic designer, is living proof. Amandine created a project called "Wearable Lettering', which is changing the way we define body language. These performance typefaces play with bodies which are unconscious of the message they are conveying and plus they set an estranged scene.

(Click on the image above to see it in motion.)

The image above references the (real) passing of time in an everlasting choreography, with people standing as the Hours moving only once every 60 minutes, while the individual acting as the tenths of Seconds executes a very fast routine in a continual move.
Used in this specific context and by using people as a medium, this temporary letterform confronts the economic value of time (as in time is money) with the individual perception of it. What was achieved with this experiment with wearable type was a hic et nunc letterform, a letterform for the here and now, finding its raison d’être when used in real time.