Friday, April 24, 2009

Tomas Maier on Creative Collaboration

Tomas Maier muses on creative collaboration and his design process

Since assuming a seat at the helm of Bottega Veneta in 2001, Creative Director Tomas Maier has expanded the brand’s repertoire immensely. What was once a Mecca for luxury leather goods has evolved into a multi-faceted mega brand boasting men’s and women’s lines, as well as furniture and home décor. From working with in-house Italian artisans, to enlisting fine art photographers for the brand’s advertising campaigns, collaboration is integral to Maier’s creative process, as well as Bottega Veneta’s dynamic brand identity.

Maier first spoke about the challenges he has faced as head of Bottega Veneta, as well as the brand’s reputation for quiet sophistication. Here, in the second of three conversations, Maier discusses an upcoming partnership and personal style. As of mid-April, the brand showcases the fruits of a new partnership—a pairing with one of NYC’s premiere shopping destinations: Bergdorf Goodman. The full-store installation acts as a visual entrée into the world of Bottega Veneta. Here, Maier shows us the creative process and collaboration through his eyes... (read the rest of this article here)
via TheDailyBeast

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